How much time do you spend online?  How much time do you spend marketing your business online.  It is a lot of work and can be seriously time consuming and at times can take you away from your primary reason for being in business. 

When you reach that point it is then that you should start to think about hiring a professional person to help with your online marketing plan.  That one person or company that spends all of their time making sure they understand all of the ways and proper channels that will promote your business in the most effective manner.  There are literally hundreds of avenues each business could follow to promote what it is they have to offer online.  Not all of them will work for all businesses.  It is important to know what direction you want to take. 

A doctor is not going to market the same way a film company might and so it goes for each business the importance of directing your marketing towards the audience you are trying to reach.  And knowing who that audience is will be a good start to putting together your marketing plan.

Another thing to keep in mind when hiring an internet marketer is to check their credentials and history.  Internet Social Media Marketing companies are popping up everywhere but are they actual marketers.  Anyone with a little internet or technological savvy can put up a website with a little glitz and glam, but what is there experience, education, knowledge, background.

A little bit of research should help you make an informed decision.